Transform your production set into any location you want, with pothorealistic virtual sets and realtime VFX and compositing.
What is Virtual Production and Virtual Sets?
Virtual Production is the use of innovative techniques where motion tracked cameras and actors are recorded in front of a green screen or LED screen volume, and the image is altered in realtime to compose virtual environments, characters and VFX. Crucially, the final image contaning the digital composite is obtained on set instantly.
The ability to easily transform into any location and see immediate results opens up possibilities while reducing costs. Real time visualization of the virtual set gives directors and photographers full control over the scene. Parameters such as environment lighting, virtual objects placement and virtual camera characteristics can be changed instantly.
Virtual sets and virtual environments are becoming an integral part of video production in many industries, including broadcast, digital film, streaming services, advertising, news, YouTube and influencer content, real-time VFX, real-time data and statistics visualization, music videos, concerts and festivals, and live streaming.
Case studies and industry adoption
How is Virtual Production providing solutions and transforming industries
- Film Production
- TV and Advertising
- Live Events and Virtual Concerts
- Corporate Events and conventions
- Broadcast and TV Studios
- E-Sports and streaming of real-time VFX
- Data analysis and electoral graphs
Virtual Sets for Film Production
Virtual Production is transforming the way Film & TV is made. Universally acclaimed programs such as The Mandalorian use the technique to transport their story to fantastic locations using in-camera VFX and reducing costs.
Virtual Sets for TV and Advertising
Virtual Production enables commercials to use any location imaginable, customized to fit product and brand. With virtual production, the recording environment can be changed with a single click.
Live Events and Virtual Concerts
Concerts and music festivals in virtual spaces, live broadcasted to wide audiences.
- We provide the infrastructure for remote mass events
- Virtual scenery and sets for concerts and music videos
- Audio-reactive animations and dynamics
- Capture of video and audio using Virtual Production techniques
- Cloud infrastructure that dinamically scales from dozens to hundreds of thousands of users
- Equipment operation and supervision during the event
We make it possible for users to live massive live events from the comfort of their homes.
Corporate Events and Virtual Conventions
We can help you offer unique, memorable experiences in the virtual world.
- Corporate virtual presentations
- Reports and graphs in augmented reality
- Virtual Conventions
- Immersive conferences and seminars
- Virtual Trade Shows and Expos
Solutions for effective continuous communications leveraging remote presence technologies.
TV Broadast Studios
On-site installation of integrated Virtual Production solutions for existing broadcast sets. We can help you modernize and future-proof your forum with camera tracking systems, robotics, video capture, real-time rendering of virtual sets, virtual monitoring and live compositing.
E-Sports, Re-Plays and Realtime VFX
Get into the action like never before, and show your audience all the details of the game plan, including match data analisis and realtime graphics.
Election data graphs and realtime data analytics
We connect with big data providers and ingest complex datasets to turn them into exciting, comprehensible and interesting realtime graphics.
Virtual Sets for NewsRooms and TalkShows
Virtual Production on Virtual Sets makes it easier for the same space to be used in many diferent TV programs and news casts, allowing each one to have their own decoration, layout, VFX and realtime data, and to switch at the press of a button.
Virtual Sets for Education Purposes
Virtual Sets are an efective tool in the creation of educational content and training materials to be used in schools, museums, or corporate environments.
Sets with Green Screens, LED Walls and LED Volumes
Our Virtual Production solution is suitable for recording on a green screen, frame-synced LED panels, or huge LED volumes just as seen in Hollywood's big productions. Or solutions scales to our client's needs.
Motion Capture (MoCap)
The technology used to precisely track the camera's position in 3D is leveraged to get the positions of actors and practical props in realtime, allowing them to interact with the virtual world and be augmented with 3D models and realtime VFX.
Training, Consulting and Support
- Training for production companies and film set operators.
- Training and support for using Virtual Sets and Motion Tracking.
- Consulting for installation projects on Sets with Virtual Envirionments.
- Equipment installation, calibration and operation for one-off events.
- Warranty and expert support backing up our on-site installations.
FAQ - Frequently Asked Questions
On Virtual Sets and real-time Virtual Production
Production of immersive experiences with Virtual Reality
The content that is recorded on a virtual set is perfect for use in the creation of immersive and interactive Virtual Reality experiences.
Amusement Parks and Museums Thematic Rides
Amusement parks around the world leverage Virtual Production, Augmented Reality, Virtual Reality and Mixed Reality in order to offer impressive shows and attractions.
Interactive advertising campaigns
Using Motion Capture techniques, chroma keying and 3D graphics, it is possible to create interactive advertising campaigns where consumer's attention can be captured in innovative ways.
Virtual Sets for Theater and the Scenic Arts
Virtual Sets can transform theater and scenic arts productions into incredible worlds where actors interact with fantastic virtual characters, digital VFX and 3D models, all infront of a live audience.
Examples of Virtual Sets for Film, Advertising, TV and VR
Presentación corporativa con producción virtual de video
Para su evento anual mas importante Mattel realizo su presentación corporativa utilizando la técnica de producción virtual, donde se combinan ejecutivos y presentadores con personajes animados, modelados 3D y efectos especiales en espacios virtuales creados para reforzar mensajes de marca y producto.
🎬 Set Virtual en Foro de grabación / Escenarios Virtuales 3D
Instalación de sistema de producción virtual de video con escenarios virtuales 3D y efectos especiales a tiempo real en foro de grabación para streaming de noticieros y e-sports. 🎮
Marcatel / ACE Sports
🔮 Escenarios virtuales para evento de streaming online corporativo 🏎️
Gracias a las técnicas de producción virtual de cine y los escenarios virtuales, Mattel logro llegar a sus clientes mas importantes de una forma muy impactante de manera remota y segura. 🎥
We provide Virtual Production services, Virtual Sets design, and the installation of Virtual Production technologies
We have experience in the production of Virtual Production materials both for corporate and entertainment clients, as well as helping broadcast studios modernize their equipment and acheive Virtual Production capabilities.